About Us

Where & who we are

We are based just outside Newmarket in the heart of East Anglia we have clients throughout the UK.  Our customer base includes supermarkets, multiple convenience chains, symbol groups, food service catering, leisure outlets, petrol forecourts and wholesalers.


Our range
Our range includes both English and Continental products covering ten different categories. We believe we can be a one-stop shop for many of our customers to service their cake and bakery requirements. Ranging from ‘value for money’ take home cakes, to premium quality speciality items where we can service every type of consumer requirement, irrespective of the store location and their customer demographics.



Service with both representative or telesales orders can be taken as often as required, based upon a small minimum order of 15 cases. Deliveries are dispatched very promptly, and take only 48 – 72 hours (Monday to Friday) from receipt of order. Transport will be via our own vehicles or outside contractors, depending on the volume and geography involved.


Having satisfied our clients needs over many years, we recognise the importance of a first-class service, backed by an interesting and highly competitive portfolio with new product features, promotional activity, and deep cut one-off spot buys to satisfy every type of business.


Call our telesales team to find out more or arrange a meeting with your local representative.